Ringo

Ringo

Back To School

Back To School

Back To School

2025

2025

I worked on an interactive experience for Ringo, developed together with my team at Aryel, blending gamification, WebAR, and brand storytelling.


As part of the design team, I focused on UI design, interface development, and art direction, ensuring a cohesive and engaging visual language across all screens. I also co-designed the mini-games, created environments and game worlds, and produced around 100 assets including characters, obstacles, and collectible bonuses.

Role

UI Design / Art Direction

Year

2024-2025

Together with

Aryel Creative Studio

The experience allowed users to scan Ringo biscuits to access a playful journey: boarding a virtual bus and traveling through different stops, each featuring a unique mini-game. By scanning more biscuits, players could unlock power-ups and enjoy multiplayer challenges, turning a simple snack into a fun, shared digital adventure.

Enviroments

The experience follows a typical bus ride to and from school. It starts at the bus stop, passes by the park, the bookshop, and the skatepark, and finally ends back home, in your room.

Characters

I created a cast of characters that bring the experience to life across the different scenes and mini games. Each one reflects the place they come from, like the park, the skatepark or the bookshop, helping to shape a lively and diverse world. More than 120 characters were generated using AI, guided by a custom moodboard in Midjourney and a dedicated style research through Google Imagen.

I created a cast of characters that bring the experience to life across the different scenes and mini games. Each one reflects the place they come from, like the park, the skatepark or the bookshop, helping to shape a lively and diverse world.


More than 120 characters were generated using AI, guided by a custom moodboard in Midjourney and a dedicated style research through Google Imagen.